Terms such as page, page view, visits and unique visitors make up the key metrics when discussing foundational Web measurement. As the category says, these terms are at the foundation of the beginning steps to find out if marketing efforts are working and can be measured for success. Unique visitors are crucial to the success of any business that is working to increase traffic and experience return on investment. Measuring how many individual users visit a site within a given period, usually a month – is used by businesses to determine activity and interaction on a website. This information is very useful to reveal trends that can help a company craft messaging and website improvements for a business.
Sportsman Channel I work for Sportsman Channel and we are one of the smallest national cable networks in the country, but we play ‘above our weight’ when it comes to engagement with our online audience. Our digital department is only made up of three people, but they consistently find new ways of increasing their unique visitors, sessions and page views. One of their tactics for engagement is through social media and finding innovative ways to attract ‘fans’ to the company Facebook and Twitter sites.
Near the end of 2013, we did a story about how Sportsman’s social engagement has soared in the outdoor industry. We surpassed the 500,000th ‘Like’ mark on Facebook, but the network also reached nearly 2 million people in a single post. Brian Moyer, Sr. Director of Digital Services at Sportsman Channel says, “We have put a focus on building and engaging communities across several key social platforms and that strategy has resulted in not only more social users but – more importantly – increasingly higher engagement rates on Facebook and Twitter (Caraccioli).”
The success of the social media has increased the page views and unique visitors to www.theSportsmanChannel.com. The social media success helps Sportsman Channel attract visitors to the home page where the network runs several events during the year. Despite what people may or may not think of Sarah Palin (former governor of Alaska), she attracts a crowd. Sportsman Channel recently started running a sweepstakes where visitors can enter to win a pair of the same boots Palin wears in during her promotional spots.
Mobile
The fastest growing platform is arguably mobile. By the end of 2014, mobile commerce in the U.S. will grow and estimated 63 percent to around $34.2 billion, up from $21 billion in 2012, according to the Internet Retailer 2014 Mobile 500 list (Brehme). One of the biggest reasons the mobile platform is growing is because of the rise of smartphones in United States. It is not difficult to see most (if not all) consumers carry a cellular device.
If small and large companies want to grow their unique visitors and page views, they must make the user experience very easy and engaging. It has been well documented that Apple’s iphone has moved to the Apple Pay system. I personally own an iPhone and it makes the checkout/purchase experience very smooth and easy.
Small business operators need to rethink the way they view the mobile experience if they want to take greater numbers of mobile consumers through the sales process all the way to the final purchase. “Mobile actually has advantages in some cases (Knudson),” Abbott says. From a personal experience, my wife and I do much of our online banking and some shopping from our mobile devices. The process does tend to be faster and more user friendly. This is what company’s like Wells Fargo and Amazon hope for in the end game. It is no secret that most businesses are updating and catering their sites to gain more unique visitors, sessions and page views.
Sportsman Channel I work for Sportsman Channel and we are one of the smallest national cable networks in the country, but we play ‘above our weight’ when it comes to engagement with our online audience. Our digital department is only made up of three people, but they consistently find new ways of increasing their unique visitors, sessions and page views. One of their tactics for engagement is through social media and finding innovative ways to attract ‘fans’ to the company Facebook and Twitter sites.
Near the end of 2013, we did a story about how Sportsman’s social engagement has soared in the outdoor industry. We surpassed the 500,000th ‘Like’ mark on Facebook, but the network also reached nearly 2 million people in a single post. Brian Moyer, Sr. Director of Digital Services at Sportsman Channel says, “We have put a focus on building and engaging communities across several key social platforms and that strategy has resulted in not only more social users but – more importantly – increasingly higher engagement rates on Facebook and Twitter (Caraccioli).”
The success of the social media has increased the page views and unique visitors to www.theSportsmanChannel.com. The social media success helps Sportsman Channel attract visitors to the home page where the network runs several events during the year. Despite what people may or may not think of Sarah Palin (former governor of Alaska), she attracts a crowd. Sportsman Channel recently started running a sweepstakes where visitors can enter to win a pair of the same boots Palin wears in during her promotional spots.
Mobile
The fastest growing platform is arguably mobile. By the end of 2014, mobile commerce in the U.S. will grow and estimated 63 percent to around $34.2 billion, up from $21 billion in 2012, according to the Internet Retailer 2014 Mobile 500 list (Brehme). One of the biggest reasons the mobile platform is growing is because of the rise of smartphones in United States. It is not difficult to see most (if not all) consumers carry a cellular device.
If small and large companies want to grow their unique visitors and page views, they must make the user experience very easy and engaging. It has been well documented that Apple’s iphone has moved to the Apple Pay system. I personally own an iPhone and it makes the checkout/purchase experience very smooth and easy.
Small business operators need to rethink the way they view the mobile experience if they want to take greater numbers of mobile consumers through the sales process all the way to the final purchase. “Mobile actually has advantages in some cases (Knudson),” Abbott says. From a personal experience, my wife and I do much of our online banking and some shopping from our mobile devices. The process does tend to be faster and more user friendly. This is what company’s like Wells Fargo and Amazon hope for in the end game. It is no secret that most businesses are updating and catering their sites to gain more unique visitors, sessions and page views.
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